Experimental Marketing

 

These are marketing techniques which are new, its strategies have never been tried before and their results are unknown.

Experimental Marketing means, doing an experiment with a new product as well as with consumer, XYZ Company is introducing a new product to the customers. Company never know what will be its end result in the market, company is thus taking risk on its new product.

Many equate it with Experiential Marketing even Google. Before writing this post tried searching for same but every time I did that results were flooded with content explaining Experiential marketing.

Very much possible that at one point of time even experiential marketing technique was experimental in a way. But has lost its uniqueness as many companies are now using this technique in some or the other way.

One Good example of this technique that I came across was that used by BlinkBox

Blinkbox, is a UK-based transactional (purchase and rental) video-on-demand (VoD) service, now known as TalkTalk TV Store,

Just before the launch of Game of Thrones series on Blinkbox  they got a dragon skull being dumped on Dorset beach.

This skull  was of size of a luxury bus so naturally gained huge attention  along with media coverage.

Moreover on launch of Game of thrones on Blinkbox it saw a 632% year on year revenue increase and also achieved its biggest ever day of  trading.